Google revamps shopping feature with AI-powered product curation
Brief:
- Google is revamping Google Shopping into an AI-powered personalized experience, with the changes rolling out over the coming weeks, the company announced Tuesday.
- The updated Google Shopping experience features AI-created briefs that offer a combination of product recommendations and advice from sources across the internet based on search queries. Users’ homepages will also include personalized feeds, including shoppable products and videos.
- Shoppers can also use dynamic filters to narrow the search based on specific attributes like size or availability near a physical location. The updated experience incorporates Google’s virtual try-on feature.
Dive Insight:
Google is aiming to make it easier for people to research and buy the items they want.
Six in 10 U.S. consumers say making the right purchase decisions takes more effort than it used to, according to Lilian Rincon, VP of product for Google Shopping. Google seeks to create a better experience by reducing some of that burden.
This information is sourced from Bryan Wassel via Retail Dive.