SuperCircle is partnering with Guess as the brand builds off of an in-store recycling program that launched in 2022.
Guess Inc. is stepping up its sustainability efforts with the launch of “Guess Again,” a new apparel recycling program for U.S. online customers.
The program launched Oct. 10 in partnership with textile recycling platform SuperCircle. Going forward, Guess will let consumers recycle pre-owned clothing from any brand, participating in a broader circular economy for retailers.
Through the Guess website, customers can request a shipping label to send in unwanted clothing. In return, they receive Guess credits for future purchases. From there, SuperCircle handles the rest of the process. Later steps include collecting and sorting the clothes, as well as disassembling them. Then, materials are sent to recycling partners that specialize in different fibers.
“Our partnership with SuperCircle represents another strong step toward our Action Guess commitment to develop more circular business models,” said Carlos Alberini, CEO of Guess Inc., in a statement. “Guess Again, our partnership with SuperCircle, creates a new pathway for us to reduce our carbon footprint and offers a solution for apparel and textile waste.”
Guess currently ranks No. 176 in Digital Commerce 360’s Top 1000 Database of North American retailers by online sales. Digital Commerce 360 currently projects that total online sales for Guess in 2024 will reach $528.04 million.
This information is sourced from Beth Duckett via Digital Commerce 360.