How retailers can foster loyalty for Black Friday and beyond
Brief
- Half of U.S. consumers say they will remain loyal to the companies they purchase from on Black Friday, according to a survey of 4,000 U.S. consumers released Thursday by SAP Emarsys, an omnichannel customer engagement platform.
- Tailored experiences foster more loyalty, the survey found. One in four consumers say they stick with brands that deliver personalized experiences and messaging based on their individual preferences.
- “Black Friday is just a huge way to maximize the opportunity because you’re going to have as many visitors and customers at that peak time as you can,” Joanna Milliken, CEO of SAP Emarsys, told sister publication CX Dive. “The idea is to make all of those interactions count and make sure that you’re delivering [not only] on the quality of the products or cost of entry, but that you’re delivering an improved experience.”
This information is sourced from Kristen Doerer via retaildive.